Role Purpose

Responsible for planning, organizing, controlling and measuring the employees and activities of the new and used vehicle departments. Responsible for keeping new vehicle inventory records. Place orders and preference new vehicles in conjunction with general manager and/or owners.

Leadership

Brand Specialists.

Core Accountabilities

Establish long and short-range goals for the sales staff, regarding new and used vehicles (volume & gross). Recommend new car inventory to be stocked by color, model and equipment. Ensure manufacturer CSI standards are being adhered to; promote applicable surveys to ensure high CSI within the dealership.
Ensure sales personnel are up to date (per manufacturer standards) on training and certifications; enroll in applicable training as needed. Ensure that dealership is eligible for all manufacturer awards and distinctions based on certifications and training. Train salespeople in closing skills and vehicle sales.
Coordinate swaps with other dealerships, with objective of maintaining best inventory for the dealership. Report all sold vehicles to manufacturer per guidelines. Maintain sales log daily.
Ensure that all supervised employees are entering complete and accurate customer contact information into ADP Drive CRM tool.
Utilize Red Flag and OFAC software properly to ensure compliance.
Merchandise new and used inventory effectively, ensuring cleanliness and attractive display of vehicles. Direct lot attendant as needed to ensure safe, clean, “ready to sell” vehicles at all times.
Ensure new/used vehicle lot is kept clean and support lot attendants in the upkeep of the property.
Work new and used vehicle deals with salespeople; assist with closing deals. Ensure all customers are turned over to the business department. Appraise trade-ins. Check deal paperwork to ensure compliance with DMV and finance institution requirements.
Communicate manufacturer and/or dealership programs and incentives to sales staff as necessary, with objective of increasing new car gross and F&I penetration. Plan and develop advertising for dealership, in conjunction with general manager.
Develop and produce CRM campaigns and lists to support various mailings, events, owners clinics, sales campaigns and new vehicle launches.
In support of the General Sales Manager, develop new strategies and activities to create sales opportunities such as evaluating lead providers, conducting Google preview searches, promoting usage of customer data mining software and consideration of digital vendor/partner proposals.

Competencies and Qualifications

High School Diploma
3-4 years’ experience in a sales orientated environment preferred
Can adapt and embrace change with an internal and external customer centric mindset
Act as an advocate for teammates and have a strong commitment to technology advancement
Possesses effective communication skills: oral, written, listening
Works well with customers, promotes a positive image of the company, strives to solve issues raised by customers

Hoffman Auto Group

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