Job Title
Manager, Used Equipment Strategy (Canada or California)
Job Type
Permanent Full Time
City, Province, Location:
Sacramento, 4733 Auburn Blvd
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Who we are?
Cansel helps clients capture, transform and manage data leading to increased field to finish efficiency and profitability.
Position Summary
Are you an entrepreneurial leader who sees the value in technology and the untapped opportunity in giving it a second life?
Cansel Group is seeking a Manager, Used Equipment Strategy to take full ownership of our used equipment business, starting with Trimble equipment. This is a high-impact, ground-floor leadership role for someone with the ambition and drive to transform an underdeveloped business line into a high-performance revenue stream.
You will lead the end-to-end strategy—from inventory sourcing and pricing to branding, sales enablement, and global distribution. With Trimble-certified gear and other trusted brands, combined with the growing global demand for cost-effective geospatial solutions, the potential is significant—and yours to realize.
In this role, you will...
Strategy & Growth
- Leverage Cansel Group’s distribution channels to drive used equipment revenue.
- Participate in the development and execute a scalable business plan for used Trimble and other surveying and positioning equipment.
- Participate in building a go-to-market strategy, including pricing models, sales channels (direct, partners, auctions), and customer segmentation by region.
- Optimize inventory flows, including trade-ins, lease returns, refurbished stock, and inbound sourcing.
Sales & Marketing Enablement
- Develop product bundles, pricing models, and positioning tailored to key customer segments.
- Partner with marketing & ecommerce to build the used equipment brand and support lead generation.
- Work closely with sales teams to provide training and incentives to support used equipment sales alongside new offerings.
Operations & Accountability
- Ensure high-quality listings with standardized product photos, descriptions, condition reports, and shipping readiness.
- Establish KPIs and provide regular performance reporting to the executive team.
- Serve as the single point of accountability for the used equipment program across all channels.
- Collaborate with multiple internal departments, including Segment, Service, Operations & Sales to optimize go-to-market market strategy & processes
Experience
About you...
- 5+ years of experience in equipment sales, product management, or business development.
- Strong understanding of Trimble technology gear and other trusted brands, product lifecycle, or similar technical products.
- Demonstrated success in building or scaling a product line or business unit.
- Fluent in English.
Skills
- Strategic thinker with strong entrepreneurial drive.
- Excellent analytical and financial management skills.
- Experience in business development and B2B partner negotiations.
- Ability to work cross-functionally, influence senior leaders, and develop sourcing strategies and scalable programs.
ATTRIBUTES
- Independent, accountable, and adaptable.
- Strong collaborator with a focus on value creation.
- Customer-centric with a results-driven mindset.
Bonus points
NICE-TO-HAVES
- Experience with Trimble dealer or partner networks.
- Background in e-commerce, equipment auctions, or digital marketplaces.
Why choose us?
In addition to the strong growth culture of the company, Cansel offers:
- Competitive compensation package (Salary Range All-In $75K - $150K)
- Uncapped Commission incentives for the sales team.
- Flexible extended health and dental benefits program.
- Group Life, Short term Disability, Long Term Disability, AD&D, and Critical Illness Insurance
- Access to on-line pharmacy (Canada)
- Company vehicle program for Sales Reps.
- Employee Referral Program.
- Book Club program (we will buy any book that you feel would be beneficial to assist in your professional development).
- Free access to our online courses database.
- Exclusive discount offers on shopping, sports, movies, travels and more through Perkopolis.
- Preferred rates on some gym memberships.
- Preferred rates on personal insurance.
- Generous long service reward program.
- Employee Share Ownership Plan (ESOP)
- Access to Luxury Corporate vacation properties
- Scholarship Program for Employee’s Children
- Corporate Fundraising events
Cansel is proud to be an equal opportunity employer and of the broad diversity of its employees. All qualified applicants will receive equal consideration for employment regardless of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, or age.
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